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Creatives Crushing Anxiety

Mar 6, 2018

This week I have Erica Ligenza from Coming Up Roses. Erica and I dive into the problems bloggers face getting the payment they deserve. She also shares how she stepped up her game and the perfect way to frame requesting payment for your marketing services (i.e. publishing sponsored content and giving brands access to your loyal following). Erica is pretty kickass and I know anyone looking to build a lifestyle business will get a lot out of this episode.

In this episode:

  • How she started Coming Up Roses the blog in college.
  • How she went from blogging to a business and lifestyle brand.
  • Why she wants influencer marketers to understand they deserve to be paid when working with brands.
  • How she decided to create her course Boss Pitch.
  • What she has learned in nearly 5 years of owning her business and how it lead her to double her income.
  • How we can all help spread more light in the world.
  • What she thinks everyone needs to do to improve their life.